NOTICE Journal, Volume One from Wesley Verhoeve.
A new photo book that builds on the success of his sold-out monograph NOTICE.

Wesley Verhoeve is an Amsterdam-based photographer and curator whose work has been featured in publications including the New York Times, National Geographic Traveler, Washington Post, Wired, New York Magazine, Volkskrant, and others. He also curated exhibitions at the International Center of Photography in New York.

In this new book, Verhoeve takes readers on a 64-page visual journey through Amsterdam, highlighting the beauty of often overlooked places. Spring is used as a powerful metaphor for personal rebirth after significant life changes.

The 82 photographs, taken in Amsterdam over three consecutive springs from 2022 to 2024, were captured on the same black-and-white film used by Steven Spielberg and Martin Scorsese. Verhoeve photographed with a unique half-frame camera from 1964, with each diptych of two images telling a brief, emotional story.

The book also includes an essay by bestselling author Caroline Cala Donofrio and a recipe by Hetty Lui McKinnon, a writer and winner of the prestigious James Beard Award, often referred to as the culinary Oscars. Both contributions reflect on themes of nostalgia and the hopeful symbolism of spring. Parts of the typography were designed by Jessica Hische, who has worked with director Wes Anderson.

Pre-orders begin on October 20 on the website wesley.co, and the book will be available in stores on November 25. EARLY BIRD €10 DISCOUNT UNTIL NOV. 3rd. WORLDWIDE SHIPPING on November 22, 2024. Pick-up available at the Amsterdam book launch on November 24th. The book measures 21x26 cm, with 64 pages and 41 duotone plates printed on uncoated paper by RobStolk. Published by New Style Publishing.

As the founding curator of the Projected series at the International Center of Photography, Wesley oversaw 96 exhibitions showcasing the work of over 300 photographers from 53 countries. He currently curates Process Projected, a bi-monthly exhibition series at the WIHH Gallery in Amsterdam. Wesley's first monograph, NOTICE, was published by New Style Publishing in 2021 and is now in its second printing. Every Sunday, Wesley publishes Process, a weekly photography newsletter focused on helping over 13,000 readers find their creative voice.

To mark the release of this latest photographic project, Pastiche Magazine spoke with artist Wesley to explore his motivations and insights through five thoughtful questions about his creative process. Read our brief conversation below.

What inspired you to focus on Amsterdam for this project, especially after your previous work in major global cities?

When I moved to Amsterdam, I was coming from twenty years in New York City, which has a different energy and pace. In the beginning, I felt a bit disoriented by the slower rhythm of life here, but over time, that became a source of inspiration. Amsterdam has this quiet beauty that’s less about grand landmarks and more about subtle details that reveal themselves if you slow down and pay attention. I wanted to explore that contrast—the idea that beauty isn’t always loud or obvious, but often exists in the margins of everyday life. Focusing on Amsterdam allowed me to reflect on how a place shapes our experience, especially after such a big life change. It also just happened to be where I live now, so convenience was part of it as well. Plus I was processing a number of big life changes at the same time, and photography was there for me as a form of therapy.

What drew you to use a half-frame camera from 1964? How did this vintage equipment shape your creative process?

The half-frame camera was key to how I approached this project. It’s small, simple, and quite limiting compared to more modern cameras, but those limitations became a strength. Shooting with it forced me to be more intentional and present. The camera shoots two images per frame, so there’s this natural diptych effect that happens, which encouraged me to think more about how pairs of images could interact with each other. It created a rhythm that shaped the flow of the entire book. Having paired images is like creating a conversation between two photos, where each one enhances the other and adds new layers of meaning. 

What was the most challenging aspect of capturing Amsterdam over three consecutive springs? How did you maintain your connection to the project theme across this timeline?

The biggest challenge was maintaining a fresh perspective over the course of three years. Spring comes around every year, but how do you keep from repeating yourself or capturing the same things over and over? I had to push myself to keep looking at the city with fresh eyes, even when walking the same streets. That’s where the concept of overlooked beauty became important. I reminded myself that even in familiar places, there are always new details to discover if you’re willing to slow down and look. The shifting light, the subtle changes in nature, even the small ways the city itself evolves—all of these things helped me stay connected to the theme.

Additionally, since this project was first and foremost a meditation and a form of therapy for me to process life events, there was never a lack of inspiration or reason to head out and make the work. 

How has your perspective on Amsterdam changed through the process of creating this book?

Through this project, I’ve developed a much deeper appreciation for the quiet moments in Amsterdam. When I first moved here, I think I was still in a New York mindset, where everything is fast-paced and constantly in motion. But photographing Amsterdam, especially over three springs, helped me see the value of stillness and subtlety. I now notice the way light bounces off the canals at different times of day, or the textures of the cobblestones after a rain shower. It’s a place that rewards patience, and that’s a mindset I try to caryr into other areas of my life, not just photography. Still a work in progress.

Looking back on this project, what has been the most significant learning or growth for you as a photographer and artist?

I’d extend this beyond photography and into life itself. The main growth came from reconnecting with myself—remembering who I am and the positive impact I can have on others. I also learned that I can embrace photography not just as a form of meditation, which I discovered while making my previous book NOTICE, but also as a form of therapy.

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Shawn Bruce